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Top 7 Wedding Color Trends in 2023 You Need to Know

Top 7 Wedding Color Trends in 2023 You Need to Know

Wondering what are the top 7 wedding color trends in 2023 you need to know? Wedding planning involves a lot of details to consider. What wedding dress do you want? What season is the best to get married? Which flower arrangements do you need? The choices you make will influence every aspect of your wedding, so, selecting the right color palette for your wedding is more important than you might think. The wedding color palette will help you with many other decisions. For example, wedding invitations, floral decor, and even the groom’s tie.


These top 7 wedding color trends in 2023 you need to know are here to inspire your color palette and are sure to help plan your wedding!

Barbie Pink

Being a Barbie bride has never been easier in 2023. Barbiecore has taken the wedding industry by storm! Hot and vibrant pink is everywhere, on everyone, and especially at weddings. And thanks to the new Barbie movie starring Margo Robbie as Barbie and Ryan Gosling as Ken, pink has been on top of mind for many soon-to-be newlyweds. From having pink makeup and hairstyles to pops of pink through floral arrangements and bridesmaid dresses, Barbie pink will bring a bright and super fun vibe to your wedding day.


Top 7 Wedding Color Trends in 2023 You Need to Know

@claudianoellephoto L’Amour by Calla Blanche Jessica LA8104

There’s no question about it – brides can’t stop talking about purple. From wedding decor and accessories to wedding dresses and flower crowns, this color is perfect for couples who want to stand out. It’s elegant and sophisticated making it perfect for any wedding venue and season. You can combine it with neutral gray, cream, or beige to make your wedding color scheme even more unique. With so many purple shades available, it’s perfect for any season. Choose lavender or mauve hues for weddings in spring and summer. Planning a winter or fall wedding? Opt for plum, indigo purple, or even ultraviolet!

Moody and Dark

Moody and dark colors are having a major moment in 2023! Dark colors aren’t just for Halloween weddings. Whether you’re looking for an edgy alternative or simply prefer the look of a darker hue, these tones will help you achieve your dream wedding. These mysterious hues are perfect for creating a vintage and moody atmosphere at your wedding. Set the scene with black venue decorations, opt for a dreamy black wedding dress, or you could even have dark and edgy wedding rings to set the mood! 


Red has always been the color of love and passion. Thus, it’s no surprise that it’s a top choice for wedding color palettes in 2023. Burgundy, maroon, marsala, and wine are red hues perfect for intensifying a sense of romance at your wedding. Whether your wedding theme is traditional, modern, or bohemian, red wedding hues can be incorporated into different themes and styles as they  work beautifully with a lot of other colors, such as blush, gray, gold, and navy. Really the possibilities are endless! For example, create red stationery, incorporate the color into your wedding bouquet (think roses, dahlias, anemones, and more), or order a wedding cake with pops of red!


Blue is a staple wedding color for all wedding seasons. Thus, you can’t go wrong with choosing blue for your wedding day. Timeless but still bold, this color can liven up a wedding ceremony and reception without overpowering them. Blue also acts as a complementary tone to pastels, jewel tones, and vibrant colors such as fuchsia or coral. From menu cards and bridesmaid dresses to table linens and wedding flowers, expect to see blue tones everywhere. 

Earthy Colors

2023 brides-to-be are obsessed with earthy tones and warm hues as they are perfect for any type of wedding day any time of the year. Earthy tones such as terracotta, rust, and mustard colors will add natural richness to a wedding. Bringing this color palette into your wedding via floral arrangements, wedding invitations, decor, and even your cake will definitely spice things up without getting too boring. These tones are also perfect for bridesmaid dresses and groomsmen outfits. Moreover, they are easy to match up with many other colors.

Viva Magenta: Pantone Color of the Year

Pantone’s color of the year for 2023 is Viva Magenta! This bold pinkish-red shade is passionate, vibrant, and exciting, making it the ideal color to add to your dream wedding color palette.

“As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity,” said Pantone in their statement.

Invitations, save-the-dates, bouquets, and even floral wedding dresses with pops of Viva Magenta will definitely add a festive and fun vibe to your wedding day. This bright and energetic shade will look good at any wedding, regardless of the season or wedding theme. If you don’t want to go all out, pair Viva Magenta with neutral accents, pastel colors, and earthy tones to create balance. 


There are so many different ways to incorporate these top 7 trending wedding colors into your wedding. Therefore, you can go all out, or you can just have a few pops of color. Find what works best for you and your wedding. To find more inspiration, check our wedding guides!


Header Image Credit: @claudianoellephoto

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